Does the brand name of the college you attend actually matter? The best research on the question suggests that, for most students, it doesn’t.
The following is excerpted from “The Right Way to Choose a College” in The Wall Street Journal online. The author, Dr. Denise Pope, is a co-founder of Challenge Success and a senior lecturer at the Stanford University Graduate School of Education.
Challenge Success, the research and advocacy group I cofounded at Stanford’s Graduate School of Education, conducted an extensive review of the academic literature on the subject. We found that a school’s selectivity (as typically measured by students’ SAT or ACT scores, high school GPA and class rank, and the school’s acceptance rate) is not a reliable predictor of outcomes, particularly when it comes to learning. As common sense would suggest, the students who study hard at college are the ones that end up learning the most, regardless of whether they attend an Ivy League school or a local community college.
Today’s admissions scandal should serve as a wake-up call. As a society, we need to reexamine the purpose of college and the underlying issues that lead families to be so obsessed with status or brand that they jeopardize their own children’s healthy development and well-being.
What would a better approach look like? If the name of the school they attend doesn’t make a difference for most students in the long run, what does?
It turns out that what students do at college seems to matter much more than where they go.
The students who benefit most from college, including first-generation and traditionally underserved students, are those who are most engaged in academic life and their campus communities, taking full advantage of the college’s opportunities and resources. Numerous studies attest to the benefits of engaged learning, including better course grades and higher levels of subject-matter competence, curiosity and initiative.
Given the research on what matters in college, the best advice for choosing the right one would seem to be finding a place where the student will be engaged, in class and out, by all that the college has to offer. The good news is that engaging experiences of this sort can happen at a wide variety of colleges, regardless of selectivity, size or location. And with over 4,500 accredited degree-granting colleges in the United States, students have plenty of options from which to choose.
Parents can play an important role in the college search process, but they should always let the student—the one who will actually attend the school—lead the way. Here are some practical tips and conversation starters for students as they navigate the college admissions process.
Keep the ultimate purpose of college in mind.
The college years are short relative to the rest of your life. How do you want to spend your time while you are there? Are you hoping to learn new skills in a particular area? Meet role models, mentors and new friends? Be exposed to ideas, people and places you otherwise would not have access to? What kind of “return” do you want on your investment, in terms not only of future finances and career options but also of personal growth and future well-being and satisfaction?
Ask the right questions.
What are you most excited about learning, doing and experiencing in college? Consider academic factors such as access to cutting-edge researchers, ways to apply your learning through long-term projects or opportunities to be involved in graduate-level work, and which subject areas interest you most. Make sure that the offerings and core requirements at the colleges you are considering match these interests.
Do your research.
The internet can be your friend as you peruse different college websites, take virtual tours or visit nearby campuses to learn about the type of school you want. Look for schools that match the answers to the questions above. Sit in on a class or two if you can. Talk to current students or recent alumni. Don’t necessarily base your decision on your parents’ experiences or misconceptions, especially because colleges change and evolve over the years.
Enter college with an engagement mindset.
This is critical. Consider how you might make the most out of your time in college by investing in relationships, trying new things, studying hard, reaching out to adults and peers, building empathy and taking appropriate risks. Be sure you know how to balance a checkbook, do your own laundry and handle the inevitable setbacks and stresses that will occur.
Read the full article adapted from A ‘Fit’ Over Rankings: Why College Engagement Matters More than Selectivity, a report published by Challenge Success in October 2018.
Source: The Wall Street Journal | The Right Way to Choose a College, https://www.wsj.com/articles/the-right-way-to-choose-a-college-11553266896 | Copyright ©2019 Dow Jones & Company, Inc.
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